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ISDEF Spring 201820-22 April 2018, Rostov-on-Don + TaganrogIT business conferenceHow to create world-class software and services, increase revenue and break glass ceilings
3 days full of business secrets from owners of IT companies
What is ISDEF Spring 2018 conference
The ISDEF conference is a place where IT business owners and top managers from the CIS, Europe, Asia and the Americas meet to achieve the common goal of improving profits by implementing highly efficient ways of operating on domestic and foreign markets
The conference is organized by ISDEF (Independent Software Developers Forum), and is open to anybody who is developing or planning to develop software products, applications and services.
The goal of the conference is to help each other promote projects and earn maximum profits.
ISDEF Spring 2018 includes several days of presentations and informal discussions on the most relevant topics to the IT businesses: strategic and operational marketing, international and domestic sales, HR management, investments, lead generation, crises overcoming, legal support, personal excellence, partnerships, business systematization and much more.
Who should visit ISDEF?
Leaders of
IT businesses
IT company executives
ISV and MicroISV
Outsourcing companies
Startup founders
IT Services companies
Speakers on ISDEF Spring 2018
MAXIM LAPSHIN
Flussonic, CTO
BUSINESS DEVELOPMENT
Own a company in a PayPal-fit country
OLGA BONDAREVA
Sales-Ready, CEO
MARKETING AND SALES
Social Selling в B2B
LEV YAKUPOV
TrueConf, Marketing Director
Marketing and sales
We mark and fall into the Gartner quadrant
ALEXEY FISHERS
Omega-R, CEO
Cadres decide!
Performance ++: 15 ways to motivate staff
LISA GREENBERG
BI-Tool, CEO
Marketing and sales
Why doesn end-to-end analytics work for you?
Daniil Sosnin
DashaMail, Founder
BUSINESS DEVELOPMENT
How to clone a business, extend and restart
ALEXANDER ANDREEV
Almaz Capital, Venture Partner
BUSINESS DEVELOPMENT
US $ 0 startup landings
NATALIA MIKHALEVA
Freematiq, CEO
BUSINESS DEVELOPMENT
How I launched dozens of startups in one region
Cyril Golub
Aheadworks, co-founder
BUSINESS DEVELOPMENT
Preparing a Small IT Business for Sale
SERGEY BUDYAKOV
UseDesk, CEO
BUSINESS DEVELOPMENT
How we successfully cut in ZenDesk
ALEXEY VASILIEV
BiPulse, Managing Partner
BUSINESS DEVELOPMENT
Growth Crisis: When Important Is Missed
NATALIA MIKHALEVA
1C-Distribution, Marketing Manager
MARKETING AND SALES
How 1C helps vendors make SaaS
The agenda is still forming. Stay tunned.
Sections at ISDEF 2018 Spring
Export
“Beware, the opportunities are closing!”
- Forms of export support in Russia.
- How to sell globally from Russia.
- Sanctions and black PR in EU and US.
- New markets.
- How to hire abroad.
Relations with Goverment
Problems with regulators: "here" and "there"
- Reestr of Russian software.
- Forms of support of IT companies.
- Local offices for export support.
- Relations with The Central Bank.
- Intelectual property protection.
ISDEF-START
Product launch check lists
- MVP.
- Marketing and sales.
- Jurisdictions.
- Localization.
- Currency and monetary control.
- What are PPC and SMM, PR and SEO?
Mobile
Business around mobile platforms
- App-stores
- How to get in top of an app-store
- Organic or paid?
- Tech support for mobile apps.
- ASO, PPC, and so on.
Marketing and sales
Best marketing practices
- Sales tips and tricks
- Promo actions and special offers
- Tools and KPIs
- Event marketing
- Sales staff
Crash-test
We learn while we help others, talking shop and relaxing together at the same time.
Several IT projects will be presented by their owners and then submitted to public scrutiny by a team of experts. The experts will describe each project’s strengths and weaknesses and offer advice. The audience will also get to participate in generating project improvement advice.
Educations and HR
How to hire, educate, and train your staff.
Personal development
Everything about motivation and effectiveness.
Tickets
Sponsors
Sponsors
Location sponsor
Logistics sponsor
Information support sponsor
Media sponsors
